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LighTimes: NPD DisplaySearch Forecasts that TV Will Drive Growth of OLED Materials Market

28 Aug 2013

LIGHTimes News Staff

August 27, 2013…Growing demand from large TV panels is expected to increase OLED material revenues at a compound annual growth rate of 67% through 2017, according to NPD DisplaySearch. This increasing revenue is despite the expected slowdown in material revenue from mobile phones after 2014. NPD DisplaySearch predicts that revenues from organic materials used in the emission and common layers of OLED displays will reach $530 million in 2013 and grow to $3.4 billion by 2017. The company points out that in early August, that Samsung, a company that produces OLED panels, acquired OLED material company Novaled.

The company notes that until recently, active-matrix organic light-emitting diode (AMOLED) displays have mainly been used in mobile phones. However AMOLED display manufacturers are now starting to make inroads into TVs, tablet PCs, and other large-area display applications. NPD DipslaySearch forecasts that OLED TV unit shipments will remain modest at less than a million units in 2014 and will only reach 10 million after 2017, when they will account for 10% of total OLED panel shipments. However, on an area basis, the company predicts that OLED TV panels will account for 17% of the OLED display materials market in 2014 and will exceed the share of mobile phone panels by 2016.

“The large size of TV panels will result in OLED display area growing quickly through 2017,” noted Jimmy Kim, senior analyst for NPD DisplaySearch. “The demand for materials in the emission, common, and other OLED layers is proportional to the area of the panels; furthermore, the low yield rates for OLED TV panel manufacturing means that the consumption of raw materials is further increased; thus, the introduction of OLED TVs will result in rapid growth in the market for OLED materials.”